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About Us

Experienced & Reliable Manufacturer & Distributor

Company Overview & Corporate Message

Leader In Food Ingredients Since 1978

Soon Soon Group of Companies started in the late 1970s based on the concept of integrated milling which is the sharing of raw materials shipping and storage and integrated processing for higher efficiencies and better control of quality and cost. After more than 30 years, we now have more than 15 factories spread over 2 locations in Prai and Westport. We are now the largest oilseed crusher and the most diversified food and feed ingredients supplier in Malaysia.

Innovation and R&D have always been the driving force behind our Group of companies. As a result, our Group has been able to introduce new feed and food ingredients which are revolutionary and/or best in the world eg independent researches have verified that our range of High Efficiency feed ingredients is performing better than similar products from US, Europe and Asia. We also have an innovative range of healthier food ingredients and cooking oils.

In an age whereby the Millenials and the X-Generation will soon take over the decision making for the global food consumption, we are aligning our strategies to reflect their preferences for purer, healthier and more sustainable foods. Furthermore, the new megatrend of this century will be the convergence of health and nutrition whereby food will be consumed to reduce the risk of diseases which can soon be determined in real-time through genomics. Our Group is among the front runners of this development.

Commitment In High Quality Supply

Our Brand Story

Soon Soon - A Reliable Partner

Incorporated in 1978, Soon Soon Group is a diversified and fully integrated oilseeds, grains and oil processing company producing a wide range of food ingredients to cater for the requirements and needs of our customers both local and worldwide.

We embrace a holistic approach towards ensuring quality and food safety starting with the sourcing of raw materials from reliable and reputable suppliers, followed by scheduled in-house screening of food safety hazards such as pesticide residues, mycotoxins and pathogens in our main laboratory which is accredited to ISO 17025. Through this approach, we are able to ensure customers’ confidence in our products.

Understanding the vital need for the food industry today to produce quality and healthier foods in order to combat the growing spread of non-communicable diseases, we have come up with a wide range of healthier food ingredients to transform the diet and eating habits of our society to a healthier platform in line with the initiatives of World Health Organization (WHO). We have a large R&D department and we regularly present technical papers in international seminars and conferences.

Vision & Business Strategy

Our Vision is To Be a Globally Competitive Leader In Feed and Food Ingredient

To enter into strategic partnership with our business partners in order to provide integrated solutions that will make their business more sustainable and enhance their competitive positions. 

In many ways, we are already the preferred supplier to most of our customers, who range from the largest food multinationals to wholesalers and retailers. We do not merely supply food ingredients of the highest safety and quality standards, but must importantly, we provide solutions which help our customers solve their problems through a multi disciplinary approach.

Mission

  • To use technology and innovation through R & D to develop new & higher value added products and services.
  • To build strategic business partnerships with customers and suppliers.
  • To develop an efficient, well-trained, motivated and happy work force.
  • To use IT to create a competitive advantage through improving inter and intra company communications.
  • To build an outstanding global image and recognition through extensive programmes on marketing, quality products and services.
  • To work with all stakeholder towards producing all our products from sustainable raw materials. Preserving the environment and humanity is our priority.
Under the Soon Soon Group

Core Manufacturing Companies

SOON SOON OILMILLS SDN BHD

A leading solvent extraction plant and producer of ingredients for food, feed and general industries

Soon Soon Feedmills Sdn Bhd

An innovative producer of poultry and ruminant feeds

Seberang Flour Mill Sdn Bhd

One of the main wheat flour mills in Malaysia with factories in Penang and Westport